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Maesa Works with Icing Stores on Flirty Beauty Line

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By: Jamie Matusow

Editor-in-Chief

Accessories and jewelry retailer Icing, worked with Maesa on the design and concept of a beauty product line that would capture the retro spirit of the 1940s and ’50s, but still relate to the modern girl with a definitive vixen attitude. The collection, called Flaunt, uses signature pinup girl characters to create a personality for every look. The Maesa Group designed and turnkey manufactured the 49 SKU collection. Scents are featured in custom-designed eau de toilette bottles, solid fragrance tins, purse sprays, scented body lotions and body butters.  The color collection comes in a variety of eye palettes, bronzer sets, lipglosses and lip balms in convenient signature tins.  The collection also includes branded makeup tutorial kits as well as gift sets.

More info: www.maesa.com

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